Bianchi EC, Daponte G, Canziani C. Consumer perceptions of B corporations, purpose-driven brands and cause-related marketing campaigns: Knowledge, acceptance and appreciation at the time of purchase. Journal of Business, Universidad del Pacífico (Lima, Peru) [Internet]. 19Nov.2020 [cited 28Nov.2024];12(1):3-1. Available from: http://582559.cehnrsx7.asia/index.php/business/article/view/1413