Journal of Business, Universidad del Pacífico (Lima, Peru)

Editorial

2023-01-14T12:22:18+00:00

Editorial

Validation of a Scale for the Evaluation of the Dimensions of Short Break Tourist Destination

2023-01-14T12:22:18+00:00

The present study’s aim is to design, construct and validate an instrument that allows for the measurement of the dimensions for short break tourist destination. The instrument was comprised of 29 items that were applied to 400 university students from diverse undergraduate in Lima, Peru through a convenience sampling. The analysis of the psychometric properties of the instruments and the construction of the perception scale of the short break destinations was carried out through application of Exploratory Factor Analysis and the Graduated Response Model from Item Response Theory. The results show a valid and reliable scale to measure a short break tourist destination. Moreover, show that evaluated individuals tend to positively rate the attributes of the short break destinations they have visited and that tourist perceive the measured attributes as expected characteristic when they visit that destination. The scale proposed fills the gap to measure the dimensions that the visitor would like to find in a short break destination, to group the perception of the attributes that tourists seek in a holistic way. In so doing, the tourist will visit a place that is capable of meeting their expectations and that allows them to establish a link with the destination.

FINANCIAL LEVERAGE AND VALUE CREATION BY TEXTILE MANUFACTURING SMEs IN THE CITY OF BOGOTÁ

2023-10-24T22:02:34+00:00

Given that the initial purpose of any company is to grow and last, external financing is considered, by definition, as a means to achieve short and long-term objectives. However, the input of these resources is often used to cover deficit situations, which does not always improve their results or lead to the objectives that have been established. In this sense, the article presents an analysis of the financial leverage of five textile manufacturing companies and their relationship with a group of risk indicators. Furthermore, this relationship was characterized by a group of financial and operational drivers. Said analysis was carried out with a quantitative approach based on the financial statements of these companies, which were the raw material to prepare the aforementioned study. The research process concluded that leverage, contrary to what was expected in the selected sample, was more related to negative results than to capital growth, an aspect that is corroborated with the characterization by means of financial and operational inductors.

The Teacher as a Source of Student Inspiration: A Qualitative Study in a Business School

2023-10-25T21:38:00+00:00

Teachers are an important source of inspiration for their students. Although educational research considers inspiration to be an important motivational construct that generates positive results for students, the different conceptual interpretations of the construct have made its study difficult. This situation is accentuated in the context of Latin America, due to the scarcity of empirical studies that contribute to its understanding. Considering the teacher as a source of inspiration and based on the inspiration model of Thrash & Elliot (2003, 2004), this study seeks to understand how students experience inspiration. Twenty university students were interviewed about their experiences of inspiration about their professors. The interviews were evaluated through thematic analysis. The results revealed 5 themes that highlight the characteristics of the inspiring teacher. Additionally, the thematic analyzes verified the existence of the three characteristics of the inspiration model (evocation: 1 theme, transcendence: 3 themes, and motivation: 4 themes). The study contributes by laying the foundations for formulating a guide that characterizes the inspiring teacher. As well as formulate positive insights focused on the characteristics of inspiration that allow students to transcend professionally through their university studies.

Revolutionizing Marketing: Unveiling the Quantum Theory of Consumer Engagement

2023-12-21T11:09:49+00:00

Marketing is a discipline that takes place in the transformation of an idea or visualization of how a business takes place in the market, being almost the perfect analysis of every little detail that can lead you to find those troubles that can be damaging to the business; must help potentialize the product or service marketing is probably the most competitive relationship in the market. This is because of the evaluation of competitors that we have to develop to perform a robust marketing plan and how this can be projected as if it was a fundamental part of the market, saying that far away from trying to convince a client to buy a product, is how emotionally and neurologically examined are being society, to be manipulated into believing these ideas that have been sold to them by the media, government, influencers and even economic status. The article aims to understand how companies manipulate customers into buying not just a product but also the client experience. It compiles global companies' experiences, starting from customer comments to data analysis and Neuromarketing strategies implemented by companies, governments, and states to formulate their plans and achieve their desired markets. Marketing is no longer just a tool, but a vital component in any market.

Problem structuring in decision-making: A bibliometric analysis

2023-12-21T11:27:09+00:00

Bibliometrics is a field of research that quantitatively analyzes bibliographic material. To this end, this article proposes a bibliometric analysis of the structuring of the problem for decision-making between 1980 and 2019, using the Web of Science database to collect scientific information. The objective of this research is to show bibliometric indicators including the total number of publications and citations, and h-index, as well as authors, countries, universities, sources and categories. The results show the relevance of the study topic, which increased in 1990, with 2018 and 2019 being the years with the greatest scientific production. Likewise, the United States and London are the countries that have the greatest production of documents on the subject and are key in the network of collaborators. The article may be useful for researchers and students who want to delve deeper into the topic, providing help to build a solid theoretical framework. Vosviewer software was used as a tool to build and visualize biliometric networks.

Leadership of Latin American women in the professional scientific and research context: an exploration based on the gender gap

2023-12-21T12:57:17+00:00

Gender equality is clearly framed by and defined in the knowledge society in particular. Struggles towards all goals in this regard unfold in the context of a large gender gap and unequal distribution of power. These are circumstances in which women are clearly disadvantaged, facing obstacles in every aspect of their lives: family, relationships, education, and, therefore, work. Occupying senior leadership roles in institutions related to science and research remains an arduous task. The study takes a descriptive and analytical approach, drawing on official documents by international agencies such as UN, UNESCO, UN WOMEN, ECLAC, WB, IDB, and CODS as well as specialist websites. Title searches were carried out and variables identified through key words and phrases in recently published scientific articles found in open-access databases and scientific journals such as Scopus, WOS, SciELO, Redalyc. It found that intensive assertion of claims has resulted in the enshrinement of many women’s rights, the unconditional support of an array of international organizations, advances in narrowing the gender gap, and the positioning and leadership of women in professional scientific contexts, as part of the broader pursuit of parity between men and women.

Learning to Innovate. Knowledge transfer of Spanish multinationals in the Peruvian market, Lima: Universidad del Pacífico – Official Chamber of Commerce of Spain in Peru (2022)

2024-01-18T11:42:52+00:00

Book review