Journal of Business of Universidad del Pacífico (Lima, Peru), is an academic journal published by the School of Business at Universidad del Pacífico. Its objective is to facilitate the dissemination of theoretical and applied research, supported by a solid theoretical framework. The publication is oriented towards sustainable development through a notable effort in disseminating high-quality and impactful scientific knowledge. The main lines of publication include management, leadership, entrepreneurship, innovation, sustainability, social responsibility, and business ethics, among other current topics related to business.